AdHive, a mass-scale native video advertising platform announcing ICO

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AdHive, an AI-driven influencer marketing platform, announces the ICO of ADH, its platform-wide cryptocurrency. The start of the Token Presale is scheduled for January 10, 2018 at 14:00 UTC and will last until January 27, 2018 at 14:00 UTC, with plans to issue 450,000,000 ADH at the initial exchange rate of 2,000 ADH per 1 ETH. This is the final amount of tokens, and all unsold quantities will be burned.

The new coin will benefit both the advertisers and bloggers: the former will appreciate transparency and accountability of smart contracts, and hassle-free international campaigns while the latter will enjoy clear, reliable monetization models and near-instant transactions.

To allow businesses to scale their native ad efforts efficiently, AdHive brings together the powers of AI and community. When advertiser places a task, the algorithm does all the legwork by monitoring influencer feeds (video blogs, livestreams, Instagram) for visual and audio evidence (key words, product images etc.) of completion and pays participating bloggers in ADH automatically. At the same time, members of community can earn ADH by assessing the quality of native advertising more thoroughly.

“Blockchain in ads (as it is with other fields) ensures transparency in the execution of campaigns and financial settlements. Using a single token for all transactions allows advertisers to easily launch international campaigns. ADH will solve the problem of cross-border payments and the issue of micropayments by significantly decreasing transactional and conversion fees compared to traditional payment methods. Additionally, token payments are attractive for such important group of advertisers as existing crypto businesses and projects that are preparing their ICOs”, — comments Vadim Budaev, CoFounder of AdHive.

ICO details

ADH token is a critical element of the platform, the main payment method between the advertisers, the bloggers, and the community. The token reduces operational expenses and accounting costs of large scale, international advertising campaigns. High fees on microtransactions and heavy regulatory paperwork just go away.

The start of the Token Presale is scheduled for January 10, 2018 at 14:00 UTC and will last until January 27, 2018 at 14:00 UTC. The total amount of placement is 450,000,000 ADH, with capital target around $15 million. No additional tokens will be issued afterwards. The initial exchange rate will be 2,000 ADH for 1 ETH, to be further determined 6 hours ahead of the ICO launch. Unsold tokens will be burned afterwards.

Key points about ADH:

  • ADH is a Ethereum ECR20 token
  • It ranks 10 in Howey Test risk score, “unlikely a security”
  • AdHive uses Bancor protocol to eliminate liquidity risks for token holders
  • Between 25 and 35% of tokens will be made available for ICO participants

You will find more details about the ICO in the project overview (https://adhive.tv/adhtoken/).

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About Richard Kastelein

Founder of industry publication Blockchain News, partner at ICO services collective CryptoAsset Design Group (helped raise over $200m+), director of education company Blockchain Partners (Oracle Partner) and ICO event organiser at leading industry event  CryptoFinancing (first ICO event in Europe) - Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of half a dozen Blockchain startups and has written over 1200 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.
 
Kastelein has spoken (keynotes panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London, Manchester, Minsk, Nairobi, Nanchang, San Mateo, Shanghai,Tel Aviv and Venice. His network is global and extensive.
 
He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean Europe. He’s written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com and his work and ideas have been translated into Dutch, Greek, Polish, German and French.
 
A journalist by trade, an entrepreneur and adventurer at heart, Kastelein’s professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he’s travelled for nearly 30 years as a Canadian expatriate living around the world.
 
In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, “The Hitchhiker’s Guide to the Seas’ travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he’s raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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