Brooks Brothers Partnered With Instagram Star To Loop Video Ad

Instagrammer Mike Mellia created a series of looping videos that the fashion industry want to use for advertisements

Instagram star Mike Mellia developed a clever series of videos in which he posed in looping videos featuring a handful of objects moving while everything else remained still. Large fashion companies took notice of this style and hired Mellia to create advertisement campaigns around this concept. The newest campaign was created for the Brooks Brothers, and Mellia stars in the advertisements himself.

A post shared by Mike Mellia (@mikemelliastudio) on Oct 2, 2017 at 10:29am PDT

These advertisements look quite like the ones featured on his Instagram page. Mellia stands still while objects move around him, such as a washing machine spinning or a flock of sheep walking through a living room. The Brooks Brothers approached the Instagrammer after noticing him sporting its clothing in his videos.

A post shared by Mike Mellia (@mikemelliastudio) on Sep 25, 2017 at 6:11pm PDT

Recently, as a way to challenge himself creatively, Mellia deleted his old Instagram page along with all the videos he created and started a new one from scratch called Mike Mellia Studio.

Mike Mellia

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