Video Will Vanquish All In 2018

<!– $(document).ready(function(){ $(‘[data-toggle="popover"]‘).popover(); }); –> As we begin 2018, Moshe Vaknin, Founder and CEO, YouAppi explains that in order to create more memorable experiences for customers in the coming year, marketers and app developers need to ensure rewarded video campaigns take a larger role in their mobile strategy A U.S. adult, on average, spends close to two and a half hours every day consuming content on their mobile device. Much of this is driven by native app experiences. Video-watching forms a significant part of a user’s mobile...

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Video Marketing Power Summit: Hitting New York City This May

Get ready, video marketers, because the Video Marketing Power Summit is coming to New York City on May 9th. Circle the date in red. This is the conference to top all others. OnlineVideo.net is the sponsor for the event, which we first promoted in December. Back then, the event was going to be one track in the Streaming Media East conference. Now it’s been upgraded: It’s a stand-alone event! This one-day summit will take place in the New York Hilton Midtown on the second day of the Streaming Media East conference. It promises to be the most forward-thinking conference around with strategies,...

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Facebook And Google Dominate As Video Ads Grow

by Alex Weprin , 3 hours ago A new study commissioned by cloud computing giant Salesforce shows that Google and Facebook continue to dominate the world of digital advertising, and are adapting as more and more marketers and advertisers turn to video. According to Salesforce’s Digital Advertising 2020 Report, which the company officially unveiled Thursday morning, 65% of companies increased their video advertising budgets over the past year.  And 52% of advertisers are choosing to produce their video ads in-house. While video ad spend increases, Google and Facebook continue to dominate the...

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Google makes massive changes to YouTube advertising rules in latest clean-up effort

Google is making the biggest changes to the advertising rules on YouTube since the video site’s inception, another attempt to clean up its content and answer persistent complaints from advertisers. YouTube will now impose stricter criteria for the types of videos that can earn money on the site and will introduce a new vetting process for the top-shelf videos it offers advertisers, the company said Tuesday in a statement. In the past year, YouTube has dealt with a series of firestorms, starting last March when ads were found next to violent and racist videos, leading several advertisers to...

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Tracking What the 5 Best Video Ads of 2017 Can Teach Marketers

Gone are the days when having a video for your website checked the “video needs” box for your brand. A single video is no longer enough, and big brands are demonstrating the value of a constant supply of fresh video content. HubSpot’s Instagram Stories offer a great example, and the company has put its money where its mouth is by announcing a partnership with Shakr. Together, they launched video creation platform StoriesAds.com to help marketers and advertisers build high-quality videos specifically for the “Stories” section of Instagram’s platform. Video plays account for one-third of all...

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Immfly and Inadvia Launch Programmatic Video Advertising on Iberia Express

<!– –> Image via Wikimedia Commons APEX Insight: With US programmatic digital video ad spending set to surpass $13.43 billion next year, Immfly, through its partnership with Inadvia, has become the first wireless IFE provider to offer programmatic advertising in flight without the need for an off-board connection. Tim Letheren, director, Inadvia Wireless in-flight entertainment provider Immfly announced today that it has partnered with Inadvia, a video advertising trading platform, to bring programmatic video advertising aboard Iberia Express. The collaboration makes Immfly...

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