YouTube toughens rules about video ads

SAN FRANCISCO: YouTube on Tuesday announced ramped-up rules regarding when it will run ads with videos as it scrambled to quell concerns by brands about being paired with troublesome content. “There’s no denying 2017 was a difficult year, with several issues affecting our community and our advertising partners,” YouTube vice president of display, video and analytics Paul Muret said in a blog post. “The challenges we faced in 2017 have helped us make tough but necessary changes in 2018.” Channels at YouTube will need to have at least 1,000 subscribers and 4,000 hours of watch time within the...

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The Streaming Media East Conference Is New and Improved for 2018

Online video has evolved, and so has Streaming Media. You might have heard about some changes at Streaming Media, one of which is that we’ve completely rethought and revamped Streaming Media East to provide a better experience for attendees. This year, we will be presenting five targeted tracks to help attendees find the content that is most important to them, and to appeal to people from every part of an organization. Here’s the breakdown: Technology How-To Track: This track is for CTOs, engineers, and developers who want one thing—solutions. The video ecosystem is a fragmented mix of...

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Why companies should leverage Mobile Video Advertising to strengthen their marketing campaigns

« Previous Article BTVI brings power packed line up to decode Budget 2018 January 16, 2018 By pitchteam

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News UK sees vertical video ads taking off

News UK is bullish on the opportunity for vertical video, and it’s starting to see the fruits of its labor. The publisher of British newspapers The Sun and The Times of London launched V-Studio last June, a suite of tools for creating vertical video content, in order to relieve the creative barrier of reshooting content for mobile. Typically, shooting vertical video is a low priority for U.K. creative agencies. But clients that commit to a certain amount of budget directly with News UK won’t have to pay additional creative costs for it. Vertical video demand is being driven by audiences,...

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Internet Video Ads And The DAA – National Law Review

You are responsible for reading, understanding and agreeing to the National Law Review’s (NLR’s) and the National Law Forum LLC’s  Terms of Use and Privacy Policy before using the National Law Review website. The National Law Review is a free to use, no-log in database of legal and business articles. The content and links on www.NatLawReview.com are intended for general information purposes only. Any legal analysis, legislative updates or other content and links should not be construed as legal or professional advice or a substitute for such advice. No attorney-client or...

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New Compliance Warning: Interest-Based Video Ads Must Provide Notice and Choice

You are responsible for reading, understanding and agreeing to the National Law Review’s (NLR’s) and the National Law Forum LLC’s  Terms of Use and Privacy Policy before using the National Law Review website. The National Law Review is a free to use, no-log in database of legal and business articles. The content and links on www.NatLawReview.com are intended for general information purposes only. Any legal analysis, legislative updates or other content and links should not be construed as legal or professional advice or a substitute for such advice. No attorney-client or...

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