DynAdmic Uses Digital Element’s Mobile-Derived Geolocation Data within Its Digital Video Advertising Targeting Solution

ATLANTA–(BUSINESS WIRE)–Digital Element, the global geolocation data and services provider,
today announced that DynAdmic, a digital video advertising firm, has
selected its global, mobile-derived geolocation dataset to use within
its contextual targeting solution, helping to deliver more efficient and
effective campaigns throughout Latin America.

Headquartered in France with operations in Brazil, the United States,
Canada, Mexico and Germany, DynAdmic has emerged as a leading innovator
in the digital video advertising space with its contextual targeting
solution powered by audio recognition technology that identifies
viewers’ real-time interests, allowing the delivery of ads at the moment
their interest level is the highest. Some of the world’s largest brands,
including BMW, Red Bull, Kellogg’s, McDonalds and American Express,
depend on DynAdmic to deliver high-performing video advertising
campaigns in the safest environments.

“Recognized brands began pulling their spending from Google in the
spring as a result of their ads appearing next to objectionable content
on YouTube and other websites it monetizes,” said Stéphane Bonjean, CEO
and co-founder of DynAdmic. “Through DynAdmic’s unique set of tools,
we’ve been able to step in to ensure that brands have a safer
environment for their advertisements.”

DynAdmic will integrate Digital Element’s NetAcuity
PulseTM
, the industry’s first mobile-derived IP targeting
solution that identifies geographic location down to a postal code
level, to effectively target video ads, identify fraudulent ad traffic,
and ensure brand safety. Additionally, the company will also employ
Digital Element’s mobile carrier and Internet Service Provider (ISP)
databases to help add even more viewer context to its targeting
solution―without invading consumers’ privacy.

“It’s all about relevancy,” said Bruno Champion, CTO and co-founder of
DynAdmic. “We use data to identify consumers in order to match them with
the right video ad when it will be most relevant to them. That’s why
it’s imperative for DynAdmic to use the most accurate and reliable
global geolocation available.”

According to Champion, Digital Element’s solution was selected based on
the large quantity of IPs referenced; the precision of the geolocation
data; and the low discrepancies when employed with other technologies as
well as the simple and efficient implementation process.

“Viewing habits are changing―not only in Latin America but also around
the world―as more consumers watch videos on their mobile devices,” said
Jorgelina Striedinger, Vice President, Latin America, at Digital
Element. “Innovative ad-serving companies, such as DynAdmic, are
continually relying on new data insights to fine tune their targeting
capabilities and improve the viewability on all screens, as well as
increase the complete and click rates for their clients’ digital video
advertisements.”

About Digital Element

Since 1999, Digital Element has been providing global geolocation data
and services that bring anytime, anywhere relevance and context to
online initiatives—from desktops to mobile devices. The company’s
patented technology has been certified and accredited to deliver
real-time access to accurate and reliable location intelligence without
invading Internet users’ privacy. For nearly two decades, many of the
world’s largest websites, brands, security companies, ad networks,
social media platforms and mobile publishers have trusted Digital
Element’s technology to target advertising, localize content, enhance
analytics, and manage content rights as well as detect and prevent
fraud. Visit http://www.digitalelement.com
for more information on how to bring the power of location to the online
world. Follow us on LinkedIn
and Twitter @DigitalElement
then like us on Facebook.
Headquartered in Atlanta and London, Digital Element is a division of Digital
Envoy Inc
.

About DynAdmic

DynAdmic is a leading digital video advertising marketplace using an
exclusive targeting concept powered by its audio recognition technology
to identify and target a viewer’s real-time interest, serving them a
brand’s ad the moment their interest level is highest. DynAdmic uses its
never-before-seen contextual targeting solution to sell brand safe,
highly focused campaigns to the world’s largest brands and agencies. For
more information, visit www.dynadmic.com.

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