Mirriad Advertising Renews In-Video Advertising Contract With Youku

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LONDON (Alliance News) – In-video advertising developer Mirriad Advertising PLC said on Friday it has renewed its contract with Chinese entertainment platform Youku.

In 2015, Youku signed an exclusive contract with Mirriad Advertising to provide in-video advertising, an important component of its content monetization strategy. The initial phase expired in December and has now been renewed on a non-exclusive basis.

“We are very excited about this agreement with Youku as we enter the next phase of growth in China. The Tangeche campaign has demonstrated the tremendous marketing power of in-video advertising and it’s true potential as an important tool for marketers,” said Chief Executive Officer Mark Popkiewicz.

Shares in Mirriad Advertising were untraded on Friday, last quoted at 58.15 pence.

By Dayo Laniyan; [emailĀ protected]

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