YouTube advertising crackdown puts some creators out of work …

YouTube’s crackdown on inappropriate material is inadvertently depriving some creators of as much as 80 percent of their monthly sales, a blow to the very people who helped make the site the most popular place to watch video online.

The swift drop in revenue, a side effect of YouTube’s attempt to remove ads from offensive videos, has caused some users who once thrived on the site to quit posting or defect for rival sites like’s Twitch, according to interviews with a dozen different creators and partners. YouTube says it’s working to address users’ concerns, acknowledging in a statement that “it’s been a tough year for creators.”

The video service has built one of the largest media businesses in the world, with billions of dollars in annual revenue, by relying on relative unknowns to provide it with clips for free. The incentive for users is to build an audience and share in advertising proceeds as their viewership grows. But some creators are reconsidering as they benefit less from the symbiotic relationship.

“I’ve had to change my whole life around,” said Joe Taylor, who operates a motorcycle-focused channel called JoeGo101. Taylor’s earnings have fallen from $6,000 a month to about $1,000 a month, not enough for the 37-year-old to pay the bills. “There are so many people who can’t post as much because they had to go get jobs. They have fired thousands of people in one fell swoop.”

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